As shown in Figure 1, Millennium Ventures will assess a business for its market attractiveness and competitive position to achieve high post-acquisition annual revenue growth. The firm will look for products with either demonstrated or potential for high gross margins, low market risk, considerable market size / market growth, and defendable market share. The competitive position has to be strong with the capability to further strengthen it by superior operations performance. The future strategy is to leverage existing capabilities / products into new markets.
The firm leans on three key tactical plans for revenue generation:
- Focus on higher gross margin products and customers
- Implement innovative pricing schemes in target markets
- Improve sales force effectiveness