Quote Of The Day

Focus on un-served segments – Ruiz, CEO AMD


Identifying an opportunity is the first step towards innovation. One has to read a pattern of what could be adopted by customers in the future. One of the easiest ways is to look at an existing product, and find ways to provide it to a wider audience that is presently un-served. This segment may aspire for such goods or services, but may presently have restricted access or affordability due to factors non-obvious to most people. If such factors could be uncovered by aspiring innovators - it would be the beginning of an innovative foresight!

Top Line Growth


As shown in Figure 1, Millennium Ventures will assess a business for its market attractiveness and competitive position to achieve high post-acquisition annual revenue growth.  The firm will look for products with either demonstrated or potential for high gross margins, low market risk, considerable market size / market growth, and defendable market share.  The competitive position has to be strong with the capability to further strengthen it by superior operations performance.  The future strategy is to leverage existing capabilities / products into new markets.


The firm leans on three key tactical plans for revenue generation:

  • Focus on higher gross margin products and customers

  • Implement innovative pricing schemes in target markets

  • Improve sales force effectiveness

 

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