Quote Of The Day

Consumer, the driving force behind innovation, continues to become more discerning. In healthcare, US consumers have a sense of entitlement that they would not give up any time soon - we want the best care, immediately and free. We look at the health insurance firms to pay the bills for diverse needs - MRIs to annual health checks. Expectations are to get the best help, without delay, and with no out of pocket expense. Innovators in the healthcare space can understand such trends and identify opportunities that can take the system closer to delivering on such ideal expectations. However, questions have been raised on sustainability of this attitude. Healthcare costs continue to escalate. Solutions to this problem are not clear yet.